Hosted in the Hotel Lobby

Hosted in the Exhibition Area

Dani Girardi, Senior Therapeutic Specialist, Oncology, Gilead 
Brad Aufderheide, SVP, Oncology & Rare Disease Strategy, Klick

• What are some of the current trends in CX for oncology HCPs?
• As an industry, how are we doing in terms of CX for oncology HCPs?
• What are some specific initiatives, campaigns, techniques or technologies that are improving the oncology HCP experience?

Annie Demetrio, Head, Global CRC Therapeutic Area, Takeda Oncology
Shelia Carter, Associate Director, HCP Channel Strategy and Engagement, Merck
Arber Shehu, M.D., Associate Medical Director, AstraZeneca
Jen Dwyer, SVP Sales, OptimizeRx

Chase Feiger, M.D., Co-Founder and CEO, Ostro

Discover a strategic approach that optimizes the timing and content of customer interactions to enhance engagement and conversion at the critical decision-making moment.

Vijay Iyengar, Sr. Director, Sales and Marketing Strategic Solutions, Eisai
Jared Shechtman, Marketing Technology Solutions, Eisai

The importance of technology as it applies to the customer experience cannot be overstated. Almost every touchpoint on the patient and HCP customer journey is affected by technology in one way or another. Are we using it to optimize the customer experience? Can technology have a negative effect? Where can pharma do better?

• As an industry, how are we doing in terms of CX for oncology patients and providers?
• How is technology enhancing the customer experience for your specific product / market / therapy area / customers?
• When considering customer experience technology, what's changed in the past 12 months?
• How are AI and other emerging technologies being leveraged to drive better engagement with oncology patients and HCPs?

Sohni Dailey, Director, Omnichannel Operations, BMS
Ryan Rosenberg, Director, Omnichannel Capabilities, Sanofi
Lori Hancock, Director, Channel Strategy & Engagement Team, Oncology, Merck

Moderated by: Sherif Salti, President and Founder, SALTI

• Understanding this rapidly growing category and the dynamics that impact our customers
• Tracking and predicting the evolving trends that are influencing how we market in the oncology space
• Identifying the ways that AI is powering the optimization of oncology care and development

Brad Aufderheide, SVP, Oncology & Rare Disease Strategy, Klick

• As an industry, how are we doing in terms of CX for oncology patients?
• What is unique about the oncology patient experience and how do we approach that?
• What concepts can be transferred from other therapies that can be useful for optimizing oncology therapies?
• What are some specific initiatives, campaigns, techniques or technologies that are improving oncology patient experiences?

Dani Girardi, Senior Therapeutic Specialist, Oncology, Gilead 
Sharon H. Streets, BSN, RN, Director of Treatment Operations, Adaptimmune

Moderated by: Dyan Bryson, Patient Advocate & Engagement Strategist, Inspired Health Strategies

Creating vibrant and authentic social media communities has historically been difficult in the pharmaceutical and medical device industries. However, with the rise of new tools, platforms, and the continued rise of personalized user experiences, there has never been a better time for brands to build on social media. In this presentation, we will go through the strategies and learnings you need to know to build your brand on social in 2024.

Noah Bryant, Social Media and Digital Marketing, US, Novocure

• What does omnichannel mean to you?
• What impact is omnichannel strategy having on the oncology HCP experience? And the oncology patient experience?
• What are some of the primary hurdles to omnichannel success? How do we overcome them?
• With a myriad of applications, how are you leveraging AI and other emerging technologies?
• What’s next in omnichannel for patients and HCPs?

Zach Capetola, Oncology Omnichannel Strategy, Merck
Shetal Vyas, (Former) General Manager, Uro-Oncology, Ferring 
Ryan Krahmer, Founder and CEO, Health Influencers United

Moderated by: Lori Goldberg, Founder and CEO, Silverlight Digital