2nd Annual
PanAgora Pharma
CX Oncology Summit
CX Oncology Summit
THE NASSAU INN - PRINCETON, NJ
September 26, 2024
Learn How Pharma is Unlocking the Power of CX to Improve the Oncology Patient and HCP Experience
Join the Pharma CX Series this September at the Nassau Inn in Princeton, NJ for a 1-day pharma CX oncology masterclass. This event will explore how pharma is redefining the standard for customer experience excellence for oncology brands.
The 2nd Annual Pharma CX Oncology Summit will bring together 25+ speakers and 125+ pharma marketing and CX leaders to explore how pharma can improve the oncology customer experience. Learn from leading pharma oncology brands about what they are doing to deliver better experiences for oncology patients and HCPs, while improving business outcomes.
Attendees of PanAgora Pharma CX conferences will have ample opportunity to connect with other attendees, engage with conference speakers, panelists, participate in Q&A and interactive sessions, and network amongst peers.
The 2nd Annual Pharma CX Oncology Summit will bring together 25+ speakers and 125+ pharma marketing and CX leaders to explore how pharma can improve the oncology customer experience. Learn from leading pharma oncology brands about what they are doing to deliver better experiences for oncology patients and HCPs, while improving business outcomes.
Attendees of PanAgora Pharma CX conferences will have ample opportunity to connect with other attendees, engage with conference speakers, panelists, participate in Q&A and interactive sessions, and network amongst peers.
Location
The Nassau Inn
10 Palmer Square
Princeton, NJ 08542
10 Palmer Square
Princeton, NJ 08542
Date & Time
September 26, 2024
09:00 - 05:00PM EST
Reception to Follow
09:00 - 05:00PM EST
Reception to Follow
PRESENTED BY
Why Attend the Pharma CX Oncology Summit?
PanAgora Pharma CX events are unique within the industry because attendance is limited to ensure each event is industry-led. Of the attendees, our goal is to maintain at least 65% attendance from pharmaceutical, medical device, and diagnostics companies (mainly comprised of senior-level marketing and customer experience executives within those organizations). This is done to create a peer-to-peer knowledge sharing and learning environment that prioritizes meaningful relationship building amongst like-minded pharma marketing and customer experience business leaders.
Photos from Recent PanAgora Pharma CX Events
Speaking Faculty
Vijay Iyengar
EISAI
Sohni Dailey
BMS
Dani Girardi
GILEAD
Anton Yarovoy
J&J INNOVATIVE MEDICINE
Annie Demetrio
TAKEDA
Danielle Hay
OSTRO
Anya Novik
BEIGENE
Zach Capetola
MERCK
Sharon Streets
ADAPTIMMUNE
Brad Aufderheide
Klick
Chris Weber
TAKEDA
Rich Schwartz
QUALTRICS
Shetal Vyas
(FORMER) Ferring
Josh Konetzni
VMS BIOMARKETING
Shelia Carter
MERCK
Amy Turnquist
HBA / NORTH HIGHLAND
Agenda
08:00 AM
Registration Open
Hosted in the Hotel Lobby
Welcome Breakfast
Hosted in the Exhibition Area
09:15 AM
Opening Remarks from the Conference Chair
Dani Girardi, Senior Therapeutic Specialist, Oncology, Gilead
Brad Aufderheide, SVP, Oncology & Rare Disease Strategy, Klick
09:20 AM
PERSPECTIVES: Building Blocks for Improving the Oncology HCP Experience
• As an industry, how are we doing in terms of CX for oncology providers?
• What is unique about oncology HCPs and their experience, and how do we approach that?
• Does the oncology HCP experience even matter?
• What are some specific initiatives, campaigns, techniques or technologies that are improving the oncology HCP experiences?
Annie Demetrio, Head, Global CRC Therapeutic Area, Takeda Oncology
Shelia Carter, Associate Director, HCP Channel Strategy and Engagement, Merck
Additional Panelists TBA
09:50 AM
How to Improve the Experience and Create Value for Visitors Interacting with Your Brand’s Digital Properties
Anya Novik, Director, User Experience Optimization and Innovation, BeiGene
Danielle Hay, Sr. Director, Customer Success, Ostro
10:15 AM
CASE STUDY: Right Next Engagement:
Discover a strategic approach that optimizes the timing and content of customer interactions to enhance engagement and conversion at the critical decision-making moment.
Vijay Iyengar, Sr. Director, Sales and Marketing Strategic Solutions, Eisai
10:40 AM
Networking Break
11:10 AM
PERSPECTIVES: Tools and Technologies to Enhance CX in Pharma
The importance of technology as it applies to the customer experience cannot be overstated. Almost every touchpoint on the patient and HCP customer journey is affected by technology in one way or another. Are we using it to optimize the customer experience? Can technology have a negative effect? Where can pharma do better?
• As an industry, how are we doing in terms of CX for oncology patients and providers?
• How is technology enhancing the customer experience for your specific product / market / therapy / patient population?
• When considering customer experience technology, what's changed in the past 12 months?
• How are AI and other emerging technologies being leveraged to drive better engagement with oncology patients and HCPs?
Shetal Vyas, (Former) General Manager, Uro-Oncology, Ferring
Sohni Dailey, Director, Omni-Channel Operations, BMS
Additional Panelists TBA
11:40 AM
Redefining the Rare Disease Patient Experience in Pharma
Brad Aufderheide, SVP, Oncology & Rare Disease Strategy, Klick
12:05 PM
Presentation TBA
Chris Weber, Head of Customer Experience, Takeda Oncology
12:30 PM
Networking Lunch Break
01:30 PM
PERSPECTIVES: Redefining the Oncology Patient Experience in Pharma
• What is specifically unique or challenging for your patient population?
• What concepts can be transferred from other therapies that can be useful for optimizing oncology therapies?
• What are some specific initiatives, campaigns, techniques or technologies that are improving oncology patient experiences?
Dani Girardi, Senior Therapeutic Specialist, Oncology, Gilead
Sharon H. Streets, BSN, RN, Director of Treatment Operations, Adaptimmune
Josh Konetzni, VP and Head of Business Development, VMS BioMarketing
02:00 PM
The 3Ts (Transparency, Timeliness, and Trust) of Closing the Experience Gaps For Oncology Customers and Colleagues
Richard Schwartz, Principal, Life Sciences Head, Qualtrics
02:25 PM
Making Compelling Ads in the Oncology World
How do we make oncology ads that are compelling? With a constant flow of new drugs to market, positioning new products to oncologists and patients is increasingly more competitive. In this talk, we’ll discuss the hurdles faced by industry marketers in creating oncology ads: from biased focus groups to oncology patient feedback, and the rules to overcome them.
Anton Yarovoy, Group Product Director, Precision Medicine, Johnson & Johnson Innovative Medicine
Anton Yarovoy, Group Product Director, Precision Medicine, Johnson & Johnson Innovative Medicine
02:55 PM
Networking Break
03:25 PM
Taking the Leap: Building Patient-First Communities on Social Media
Creating vibrant and authentic social media communities has historically been difficult in the pharmaceutical and medical device industries. However, with the rise of new tools, platforms, and the continued rise of personalized user experiences, there has never been a better time for brands to build on social media. In this presentation, we will go through the strategies and learnings you need to know to build your brand on social in 2024.
Noah Bryant, Social Media and Digital Marketing, US, Novocure
03:50 PM
PERSPECTIVES: Redefining Omnichannel CX for Oncology
• What is unique about the oncology patient experience and how do we approach that?
• What is specifically unique or challenging for your patient population?
• What concepts can be transferred from other therapies that can be useful for optimizing oncology therapies?
• What are some specific initiatives, campaigns, techniques or technologies that are improving oncology patient experiences?
Zach Capetola, Oncology Omnichannel Strategy, Merck
Shetal Vyas, (Former) General Manager, Uro-Oncology, Ferring
Additional Panelists TBA
04:30 PM
End of Conference
Reception / Happy Hour to Follow
Reception / Happy Hour to Follow
Sponsors & EXHIBITORS
MEDIA PARTNERS
Stay in Princeton
The Nassau Inn
10 Palmer Square, Princeton, NJ 08542
10 Palmer Square, Princeton, NJ 08542
This year's Pharma CX Oncology Summit will take place at the historic Nassau Inn in downtown Princeton. A spacious, stylish hotel awash in boutique comfort and sophistication. The Pharma CX Oncology Summit has a room block at the Nassau Inn for the night of September 25th.
To reserve a room at the discounted room block rate ($219/night plus tax), please go to the PanAgora Pharma CX Oncology Summit 2024 Room Block or call the Nassau Inn and reference booking code #28862.
To reserve a room at the discounted room block rate ($219/night plus tax), please go to the PanAgora Pharma CX Oncology Summit 2024 Room Block or call the Nassau Inn and reference booking code #28862.
Don't Miss the Pharma CX Oncology Summit 2024!
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